Background
BMW, the world-famous German manufacturer of luxury cars, has launched an electric car with a distinctive feature never seen before in the auto industry. The headlights of the new BMW i7 are crystals made in partnership with Swarovski. This collaboration, the first of its kind, has seen the Austrian manufacturer of glass give a total and unique look to this new i7; recognizable to champions of heritage and modern production. The target audience for this graphic campaign is people between 30 to 45 years old that consume luxury products as a way to show their social status.
Street Marketing Campaign - Billboard - Social Media
Conceptual idea, art direction, graphics, and copywriting developed by me.
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