Background
Dr. Oetker is a company that sells a variety of products, all related to the food industry. In this case, the company wants a graphic campaign to promote a new recipe for its "Quattro Formaggi" frozen pizza, which includes more cheese than previous recipes. The target is young people around 30 years old that consume pizza occasionally, most of the time with partners or friends (social consumption).
Graphic Campaign - Billboard
Conceptual idea, art direction, graphics, and copywriting developed by me.
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