Background
Fortasec is an anti-diarrheal medication from Jonhson & Jonhson. They are looking for a graphic campaign that's able to reach a target range of people between 20 to 70 years old. In their briefing, they request two different campaigns; one informing the public about the components and the benefits of the product and the other, a conceptual campaign that's able to stand out on a variety of different platforms.
Graphic Campaign - Social Media - Magazine - Newspaper
conceptual campaign
informative campaign
Conceptual ideas, art direction, graphics, and copywriting developed by me.
thanks for watching :)