Background
On July 19th, 2022, for the first time, the temperature exceeded 40ºC in the UK. This is due to the global crisis that the earth is facing, called climate change. For this reason, WWF, a non-governmental organization responsible for environmental conservation wants to launch a notorious campaign (place it in the biggest UK cities) to open up people's awareness and act against climate change.
Street Marketing Campaign - Website
Conceptual ideas, art direction, graphics, and copywriting developed by me.
Thanks for watching :)