Background
In 2016 there was a 16% increase in fines for parking in the disabled parking lots in Mallorca, Menorca, and Ibiza. The Balearic Islands Government (GOIB) launched this awareness campaign to decrease the figures and thus, to protect people with reduced mobility.
Spot
The campaign was developed at Disset Consultors. Creatives: Carlos Aller and Daniel Gallego.
Thanks for watching :)