Background
Due to the recent growth in the use of vinyl records among young audiences, Sony wants to launch an advertising campaign for the PS-LX310BT record player. The target audience is young people between 25 to 35 years old. They care about fashion and perceive music as a way of self-expression. The main objective of this campaign is to increase sales, as well as put Sony on the front foot of brands that match these values with the upcoming generation of artists.
Graphic Campaign - Spot - Pop-up - Social Media
Creatives: Marta Lozano and Daniel Gallego. I developed art direction and graphics. Marta Lozano developed copywriting.
thanks for watching :)